Ireland is the ‘goodest’ country in the world, according to a new survey which measures what 125 nations contribute to the planet and humanity. The Good Country Index, conceived by policy adviser Simon Anholt, analyzes 35 different types of data from the UN, the World Bank and other international organizations. Mr Anholt said he hopes the Index will transform the way countries do business by encouraging them to think about the global impact of their actions. He hopes it will spark debate about what the purpose of a country is.
He said: ‘Do they exist purely to serve the interests of their own politicians, businesses and citizens, or are they actively working for all of humanity and the whole planet?
‘The debate is a critical one, because if the first answer is the correct one, we're all in deep trouble.’
The ‘goodest' companies.
Corporations have been called dog-eat-dog and cutthroat. In pursuit of the almighty dollar. Reporting to a group of bloodthirsty stakeholders.
It’s a jungle out there.
And yet, corporations are made up of people, and there are very few people who don’t enjoy doing the right thing, the good thing. Helping. We all feel good when we help.
At Launch It Forward, we feel the same way. We were in advertising and film production companies, where making money was Job 1.
But somewhere along the way, we began to realize what was really important. It’s not about learning how to make a living. It’s about learning how to live. And so, over time, we created our Goodest Network.
Where companies can choose non-profits to support. And get some ‘goodest’ mileage out of it. Imagine companies being seen as ‘the good guys’ for a change. How refreshing.
Some say we’re bleeding hearts.
We say, well, at least we have one.
FACT: Customers prefer to work with companies who share their values.
A trusted network of companies who Launch It Forward.
It’s not about making the right decision, or even about making the smart decision. With Launch It Forward, it’s about making the ‘good’ decision.
What’s a good thing to do? Are you a goodest company?
We’d like to talk to you about joining our neighborhood of good companies.